It’s Better Outside.
Our Values
Customer-first: We want to help you make sense of car buying — and financing.
Informative: An informed shopper is a better buyer and a smarter owner. We want you to understand your options so you can buy and own with confidence.
We choose all of our partners carefully. We only work with or promote companies that share our values.
We care about you. We want to know what you love and hate about auto finance so we can help. Have a suggestion, comment, question, or problem? We’d love to hear from you.
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Meet Our Founders:
I’m Sonia. My passion is helping people make smarter financial decisions. That’s why I became an attorney focused on consumer finance. Despite all the regulations that affect finance, consumers often don’t know how to get the best deal for themselves. That’s especially true for car buying. I wanted to help people make smarter decisions and fix a process that’s too important to be so broken.
I’m Jon. As an institutional investor for 20 years, I watched as car dealers started making more money from selling financing than from selling cars. That bothered me, because the less car buyers understand about their financing options, the more likely they are to pay huge, undisclosed markups. I want to help consumers understand auto financing and get a better deal for themselves.
How We’re Different
We'll help you:
Explore your auto financing options to buy a new or used car.
Understand why a Direct loan (Outside the dealership) may be the right choice for you.
Decide which vehicle and credit protection products you need.